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Defining Earned, Owned And Paid Media
Fluid Drive MediaDefining Earned, Owned And Paid Media – by Sean Corcoran on December 16, 2009 The terms “earned, owned and paid (aka bought) media” have become very popular in the interactive...
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Unwanted Digital Ads Turn Off US, UK Customers
Fluid Drive MediaUnwanted Digital Ads Turn Off US, UK Customers (from Emarketer) APRIL 19, 2012 Two-thirds say digital advertising is excessive Digital has provided new channels for marketers to reach...
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How Can The Media Regain Consumers’ Trust?
Fluid Drive MediaThe Key Issue Isn’t Free or Paid Media, but ‘How Can We Regain Consumers’ Trust?’ Should the media you consume be free or paid? That’s the question to ask after regaining the trust the...
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